Website Redesigning vs Website Modernising
We pride ourselves on always recommending the best and most relevant solutions to our clients, regardless of how much profit is in it for us.
Not every website requires a costly redesign after all, redesigning a website is a big job (needless to say) and should be handled with care.
Many website owners have thought about having a redesign or at least an update. For most, though, that redesign never comes. As big and important as it is, the job can turn into a hugely daunting task that we put straight on the backburner of our to-do list.
However not every site needs to be redesigned—at least not at any given time. Being bored with your current design is no reason to change it. In fact, that’s a very poor reason. The purpose of a redesign is to improve usability, update the brand or take the website into a new era.
Redesigning can be worth while if it serves a clear purpose, but only if it’s needed. If not your website could use a bit of cleaning up and not a complete overhaul, consider the option below.
You maybe thinking of just updating the look of the website, adding interactive elements, improving user-friendliness or something else entirely. You may want to cut things out and minimize the design to highlight the bare necessities.
Cameron Moll wrote a popular article all the way back in 2005…
“…the differences between Redesigners and Realigners might be summarized as follows: The desire to redesign is aesthetic-driven, while the desire to realign is purpose-driven. One approach seeks merely to refresh, the other aims to fully reposition and may or may not include a full refresh.” – Good Designers Redesign, Great Designers Realign
This is another factor that crops-up a lot… A client wants to start adding and changing the content on there website without needing to contact there current designer. A content management system (CMS) can usually be retrofitted to a website regardless of its age or design.
If your not sure which is the best path for your company, (Redesign or Realign) feel free to Contact Us for a free consultation. Sync’d Design, Huddersfield – t: 01484 466 255
Generally people hate change and love consistency, including the websites we visit every day. Whether your website has a large following or not, its design is tightly bound up with its identity, in fact it’s part of your branding.
Below is a project that we have recently “updated, modernised, tweaked, realigned” whatever you’d like to call it. We not only updated the design and menu layout, we also added a CMS which now gives the client full control of their Text, Images and promotions. Last but not least, we have integrated a News and Offers page to help with the website optimisation.