Web Design Trends in 2013

With 2013 well under way, web design is changing rapidly as new technology becomes available.

Web design trends are not just about what looks good, but about how we adapt and incorporate new technology into design. As mobile devices become more capable, it is important that a website is both functional and aesthetically pleasing.

Here are a few trends we think are going to stick around for a while.

Responsive Web Design

With the increasing popularity of mobile and tablet web use, it is important for your website to be flexible and look good whatever the screen size. When designing a responsive website, it is vital to prioritise the most important content. Responsive web design could be here for the long run.

Social Integration

Integrating social media has been a key element in marketing an online business for a while. It can be an incredible source of free promotion when used carefully.

QR Codes

Also known as quick response codes, these allow your audience to access information directly on their smartphones. They can contain links to any information available online and can be used alongside social networks such as Facebook and Twitter. One of the best things about QR codes is that they can link printed media to your online presence with ease.

Large Images on the Homepage

The right homepage image can be visually striking. When you consider that the amount of time consumers spend on a website is decreasing, a strong homepage could be the difference between a sale and no sale. If photography is relevant to your website, it can be very effective, provided the files are optimised so they do not affect page-loading times.

Content Is King

Making sure your website has relevant content is probably the most important web design trend of the year so far. With Google changing its search algorithm to combat underhand tactics, keeping your website relevant and regularly updated with unique information is vital.