Gift vouchers, loyalty cards and email signatures for Merrie England

Some of the most useful design work is not always the loudest. Gift vouchers, loyalty cards and email signatures sit quietly in the background, but they are often handled by customers and staff every day.

For Merrie England, these pieces needed to feel branded without becoming overdesigned. A voucher has to look like something worth giving. A loyalty card has to be simple enough to use at the counter. An email signature needs to give clear contact details without turning every email into a flyer.

Customer-facing print has to feel finished

A voucher is a small item, but it carries value. It needs print-ready artwork, a clear hierarchy and enough brand presence to feel official. The Merrie England vouchers use the familiar red and gold palette, with space for the practical details that make the item usable in store.

The same principle applies to loyalty cards. If a customer keeps it in a purse or wallet, the design is still doing a job long after the first transaction.

The staff side of the brand

Email signatures help keep communication tidy across different shops and team members. They also give a neat reminder of the brand in everyday supplier and customer emails.

This is where graphic design earns its keep: small, repeatable assets that make the business feel joined up.