Menu screen design for Merrie England counters and busy shop queues

Menu screen design is part graphic design, part information design. People are often reading it while queueing, deciding quickly and looking for prices. That means the layout has to be clear before it has to be clever.

For Merrie England, screen work included main menu screens, breakfast screens, till screen graphics and offer-led layouts. Each one needs to fit the brand while making the customer decision easier.

Clear menus sell faster

A good menu board groups products naturally, gives enough space to popular items and keeps prices easy to scan. It also needs to be easy to update as offers change.

Screen design has another layer: distance. Text that looks fine on a laptop can be too small above a counter. Contrast, spacing and line length matter more than decoration.

Offers need their own hierarchy

Meal deals and seasonal offers need a slightly different approach to a fixed product menu. The headline has to catch attention, but the practical detail still needs to be readable.

This is exactly where graphic design for food businesses can have a day-to-day commercial impact.